Friday, October 01, 2010

I'm bored!

I had an interesting conversation with a professor this week at the eMarketing conference. We were talking about shrinking attention spans, the rise of snack-size media, and the tyranny of output. “Never are we bored these days,” the professor said, referring to the over-supply of distraction. “That’s a problem,” he maintained, ”because boredom is the mother of creativity. There is no creativity without boredom.”

Credit goes to iPlot.

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